Notes
Thinking out loud.
On AI integration, web, and building useful things for NZ businesses. No newsletter — just posts when there's something worth saying.
24 April 2026
Why WordPress isn’t always the right choice — and what the alternatives look like
WordPress runs a third of the internet. It’s the default answer to ‘what should my website be built on?’ But default isn’t always right. An honest look at the trade-offs, the real costs, and what the alternatives offer.
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2 April 2026
Is your website costing you business?
A website that ‘works’ — loads, shows your contact details, doesn’t throw errors — can still be actively costing you business. The problem is you usually can’t see it happening. Six honest indicators worth checking.
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15 March 2026
What AI integration actually looks like for a small NZ business
There’s a lot of noise about AI right now. Most of it is either breathless hype or vague enough to be useless. Here’s what it can actually look like — concrete scenarios, honest about what’s worth doing and what isn’t.
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